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Brett @ FBAExcel

I spent 10+ years climbing the corporate ladder as an engineer before jumping into entrepreneurship. Now I focus my time on growing Amazon brands and building SaaS tools. Follow my blog for top Amazon strategies and updates on what I’m working on.
How to Optimize Your Amazon Search Terms Using AI: A Step-by-Step Guide
Written by Brett @ FBAExcel on Jun. 30th 2025
If you're an Amazon seller looking to boost your product visibility, there's a goldmine hiding in your backend Search Terms field. 

Unfortunately, most sellers either leave it blank or stuff it with irrelevant keywords. In this guide, I'll walk you through my favorite AI-powered process to optimize Amazon Search Terms...
How to Use Brand Analytics + Search Query Performance to Quickly Rank on Amazon (Based on Real Data)
Written by Brett @ FBAExcel on Jun. 26th 2025
I had a user email me yesterday asking "Whats the smartest way to prioritize keywords to Rank for based on Amazon data?"

Here's my favorite approach that only takes a few minutes...