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Brett @ FBAExcel

I spent 10+ years climbing the corporate ladder before an entrepreneur. Now I focus my time on growing Amazon brands and helping sellers scale at www.FBAEXCEL.io
How to Drive Amazon Sales with Our Free Influencer Rolodex (6,500+ Contacts)
Written by Brett @ FBAExcel on Jul. 9th 2025
In this post I'll show you an underutilized strategy you can start implementing today for free and with a little elbow grease and luck just might pay off huge.
Math-Driven Way to Optimize Single Keyword Campaigns Using Placement Modifiers
Written by Brett @ FBAExcel on Jul. 7th 2025
The majority of new sellers simply focus on trying to optimize the base bids on their campaigns, but putting some intentional focus on placement modifiers can really throw gas on the fire if done right.
The Amazon Outsource Rolodex - Free Access to Top Amazon VAs and Agencies
Written by Brett @ FBAExcel on Jul. 2nd 2025
Whether you’re a brand owner trying to find real Amazon talent — or a specialist looking to get hired — this free Rolodex was built for you.
How to Optimize Your Amazon Search Terms Using AI: A Step-by-Step Guide
Written by Brett @ FBAExcel on Jun. 30th 2025
If you're an Amazon seller looking to boost your product visibility, there's a goldmine hiding in your backend Search Terms field. 

Unfortunately, most sellers either leave it blank or stuff it with irrelevant keywords. In this guide, I'll walk you through my favorite AI-powered process to optimize Amazon Search Terms...
How to Use Brand Analytics + Search Query Performance to Quickly Rank on Amazon (Based on Real Data)
Written by Brett @ FBAExcel on Jun. 26th 2025
I had a user email me yesterday asking "Whats the smartest way to prioritize keywords to Rank for based on Amazon data?"

Here's my favorite approach that only takes a few minutes...