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Brett @ FBAExcel

I spent 10+ years climbing the corporate ladder before an entrepreneur. Now I focus my time on growing Amazon brands and helping sellers scale at www.FBAEXCEL.io
Mastering the Amazon Search Query Performance Report: Real Strategies That Drive Results
Written by Brett @ FBAExcel on August 8th 2025
For the savvy Amazon seller, if you know how to take action using this data this is a great opportunity to gain an edge over your competitors! In this post we'll discuss some slick ways to download and make best use of your Amazon Search Query performance data.
Move the Needle: The 30-Minute Amazon PPC Audit That Uncovers Waste and Fuels Growth
Written by Brett @ FBAExcel on Jul 23rd 2025
When your Amazon PPC isn’t scaling or your ACOS is creeping up, it doesn’t mean you need more complexity or a bigger budget. You just need to spend smarter. In this post I'll introduce my "Move the Needle" audit designed to help sellers uncover low-hanging fruit in their campaigns and reallocate wasted spend toward high-performing, high-control segments.
Optimizing Multi-Keyword Campaigns with Placement Modifiers
Written by Brett @ FBAExcel on Jul. 11th 2025
In this article, we’ll walk through the math-driven strategy behind our Multi-Keyword Placement Optimization logic. It’s a structured, ACOS-aligned system that dynamically adjusts both base bids and placement modifiers based on real keyword and placement performance — not assumptions.
How to Drive Amazon Sales with Our Free Influencer Rolodex (6,500+ Contacts)
Written by Brett @ FBAExcel on Jul. 9th 2025
In this post I'll show you an underutilized strategy you can start implementing today for free and with a little elbow grease and luck just might pay off huge.
Math-Driven Way to Optimize Single Keyword Campaigns Using Placement Modifiers
Written by Brett @ FBAExcel on Jul. 7th 2025
The majority of new sellers simply focus on trying to optimize the base bids on their campaigns, but putting some intentional focus on placement modifiers can really throw gas on the fire if done right.
The Amazon Outsource Rolodex - Free Access to Top Amazon VAs and Agencies
Written by Brett @ FBAExcel on Jul. 2nd 2025
Whether you’re a brand owner trying to find real Amazon talent — or a specialist looking to get hired — this free Rolodex was built for you.
How to Optimize Your Amazon Search Terms Using AI: A Step-by-Step Guide
Written by Brett @ FBAExcel on Jun. 30th 2025
If you're an Amazon seller looking to boost your product visibility, there's a goldmine hiding in your backend Search Terms field. 

Unfortunately, most sellers either leave it blank or stuff it with irrelevant keywords. In this guide, I'll walk you through my favorite AI-powered process to optimize Amazon Search Terms...
How to Use Brand Analytics + Search Query Performance to Quickly Rank on Amazon (Based on Real Data)
Written by Brett @ FBAExcel on Jun. 26th 2025
I had a user email me yesterday asking "Whats the smartest way to prioritize keywords to Rank for based on Amazon data?"

Here's my favorite approach that only takes a few minutes...