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How to Optimize Your Amazon Search Terms Using AI: A Step-by-Step Guide
Written by Brett @ FBAExcel on Jun. 30th 2025
If you're an Amazon seller looking to boost your product visibility, there's a goldmine hiding in your backend Search Terms field. Unfortunately, most sellers either leave it blank or stuff it with irrelevant keywords. In this guide, I'll walk you through my favorite AI-powered process to optimize Amazon Search Terms—backed by real Amazon data, smart prioritization, and maximum rank + indexing potential.
🚀 Step-by-Step: How to Optimize Amazon Search Terms
Step 1: Build a Target Keyword List Using Amazon Tools
Start by gathering all potential keyword phrases that shoppers use to find your product. IMO the best sources for this are:
1) Search Query Performance (SQP)
2) Brand Analytics (BA)
3) Sponsored Products Search Term Report
4) Sponsored Brands Search Term Report
5) Helium 10 Cerebro and similar keyword tools
Export the keyword lists and combine them into a master spreadsheet. This raw list may contain thousands of phrases depending on your niche—including relevant, irrelevant, branded, and generic search terms.
Next we need to use AI to help sift through the data without spending hours going cross-eyed.
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Step 2: Use AI to Quickly Assign Keyword Priorities
Next, run your list through AI to label each keyword with a priority score. This helps you focus your listing copy on terms that matter most. Here’s an example of a prompt I would use for a "6-person camping tent":
Chat GPT Prompt: "Generate a 2 column spreadsheet with the following keyword list in column A and priority value in column B. The priority value should be 1, 2, 3, or 4 based on the following logic. My list below has a total of 4033 keywords"
Chat GPT Prompt: "Generate a 2 column spreadsheet with the following keyword list in column A and priority value in column B. The priority value should be 1, 2, 3, or 4 based on the following logic. My list below has a total of 4033 keywords"
Priority 1 = Highly relevant search term (e.g., "6 person camping tent")
Priority 2 = Broad terms related to tents that don’t specify size (e.g., "camping tent")
Priority 3 = Other size tent terms or closely related (e.g., "10 person tent")
Priority 4 = Branded or irrelevant terms (e.g., "Coleman tent" or "tall people tent")
Pro Tip: create the prompt first in notepad and save as a txt file. You can upload the .txt file with your keyword list for better results.
(click to enlarge)
Step 3: Add Priority Column to Your Keyword List
Download the priority scores that Chat GPT assigns and add them to your target keyword list.
I suggest at this step you go back through the priority 1's and 2's and make sure they seem accurate. Check especially for brand names which the AI won't necessarily know.
Finally I like to sort my keyword list by search volume and priority score
(click to enlarge)
🚀 Pro Tip: Don't Delete the Small Search Volume Keywords
One of my favorite keyword tools to use for listing content and search term optimization is Helium10 Cerebro. I've used all of the tools out there and Helium10 results and search volumes are the most accurate.
If you want to try Helium 10 you can signup with the biggest discount available anywhere here
I used to delete all keywords below 300-500 search per month from my keyword lists. I no longer recommend doing this. I've had better success recently instead assigning priorities using AI and then letting the priority column dictate my final list (where score equals 1's and 2's).
In my experience I've uncovered some real gems that based on keyword tools have lower search volumes but they still convert to solid PPC sales.
Step 4: Use AI to Rewrite Your Listing Content (Optional)
At this step I like to either use my existing listing copy or if I'm creating a new listing from scratch... I like to use AI to help rewrite my Title and Bullet Points.
You can prompt Chat GPT with something like this to do a lot of the heavy lifting:
Example Chat GPT Prompt:
"Here is my current Amazon Listing Content (paste in your listing content). Can you rewrite my Title and 5 bullet points using persuasive copy, incorporating as many Priority 1 and 2 keywords with the highest search volume as possible? Max character count: 200 for Title, 300 per bullet point."
If you are anything like me and suck at copywriting, the AI will likely produce content that not only sounds way better that you can do yourself, but does a pretty good job peppering in your keywords.
Pro Tips:
1) You can tweak and rerun this listing optimization prompt a few times to get some different bullet point variations.
2) Once the AI spits out something solid as a starting point I like to put in at least a good hours worth of manual refinement using my 3rd grade level copywriting skills.
3) Make sure to check off the keyword phrases you put into exact phrase form in your listing content. I like to put my money keywords in the first third of my title and secondary main keywords early in each bullet point as a matter of best practice.
4) It's worth noting that listing copy and speaking to your ideal customer is definitely worth investing in paying a professional copywriter for their expertise if you can afford it. My favorite approach is tack a stab at the listing content myself and also hire a copywriter then do a final tweak myself combining the best of both.
Step 5: Extract Remaining Backend Search Term Opportunities
Okay now to the secret sauce and the main point of this blog post that most sellers suck at.
After optimizing your Title and Bullets the best you can, you will likely have a bunch of leftover priority 1 and 2 keywords that didn’t make the cut.
Use this prompt to extract the highest-value single words for backend indexing:
Chat GPT Prompt:
"Here’s a list of exact keywords I wasn’t able to incorporate into my listing content but I still want to index for. (Upload the list in .txt file). Tell me the deduplicated single keywords within the phrases I should include in my backend Search Terms to combine with every single keyword in my new Title and Bullet Points to earn as much permutation keyword credit as possible.
You will need to crosscheck the single words in my list below against every phrase in the title and bullets and list all single words not present anywhere in the title or bullets. Keep the single word results in the order they show up in my list below."
You will need to crosscheck the single words in my list below against every phrase in the title and bullets and list all single words not present anywhere in the title or bullets. Keep the single word results in the order they show up in my list below."
(click to enlarge)
Step 6: Clean Your Backend Search Term List
Finally, review the single keyword output Chat GPT gives you and remove:
> Brand names (e.g., Coleman, Core, Ozark)
> Irrelevant terms (e.g., "fantik", "lenyes", or any unrelated branded variations)
What you're left with is a clean, tightly optimized backend Search Term string that:
1️⃣ Covers the highest-volume, relevant words that aren't already in your listing
2️⃣ Avoids duplication with your frontend listing
3️⃣ Maximizes your Amazon SEO footprint by combining with the words in your title and bullets for maximum permutation keyword credit
Side Note: Amazon likes to randomly change their allowance criteria for search terms (now called generic keywords) so it would be smart to check their current terms here before updating your final list to the generic keyword field under Edit Listing in Seller Central.
🤝 Want FBAExcel to Assist with Your Keyword Research?
1. Use Keyword Dominator to Do It Yourself (The Smart Way)
Our Keyword Dominator tool streamlines everything from this guide. It aggregates data from Search Query Performance, Brand Analytics, Helium 10, and more to simplify your keyword list in minutes — then use the built-in Search Term Optimizer to generate backend keywords more maximum indexing.
Watch my friend Owais Amin from Upscale Valley Agency demonstrate the Search Term Optimizer tool
2. Let Our Team Handle It For You (Scale Assisted Plan)
With our Scale Assisted plan, our expert team at FBAExcel will:
Maintain your Keyword Dominator files each week tailored to your products so you don't have to!
In addition we also help maintain our popular Adtactix PPC tool and keeping up with your most important keywords tracked in Rankx, our daily keyword rank tracker.
It’s perfect for sellers who are nervous about risking their entire operation to an agency but could use some extra support taking tedious tasks off their plate.
🧰 TL;DR – Tools You Need
If you're serious about ranking higher on Amazon and want to maximize the results outlined in this article, here’s the quick toolkit you’ll want to use:
✅ Search Query Performance – See what customers are typing and how your ASIN ranks (free if your brand registered and have product with sales history)
✅ Brand Analytics – Analyze top-performing search terms by click and conversion share (free if your brand registered)
✅ Search Term Report – Dig into actual buyer queries that led to your ads (free if you are running Amazon PPC)
✅ Helium 10 Cerebro – Reverse-engineer your competitors' keyword strategy. (Snag a deep discount here)
✅ ChatGPT / AI – Prioritize and clean your keyword list using smart prompts (free or upgrade to better models for about $20)
✅ For an all-in-one solution—or a done-for-you option—our Keyword Dominator tool and Scale Assisted plan are the fastest ways to turn this strategy into real Amazon ranking results
🏁 Final Thoughts
This process takes the guesswork out of optimizing your Amazon listing for discoverability. Instead of keyword stuffing, you’re applying structured logic—powered by AI—to ensure every word counts. Want help automating this process for your product as well as other mission critical Amazon operations?
Check out our tools at www.FBAExcel.io
About the Author: Brett @ FBAExcel
I spent 10+ years climbing the corporate ladder as an engineer before jumping into entrepreneurship. Now I focus my time on growing Amazon brands and building SaaS tools. Follow my blog for top Amazon strategies and updates on what I’m working on.
