"I was introduced to one of the FBA Excel tools in a YouTube video about keyword research. After using it for the first time, Keyword Dominator became my go-to tool for researching keywords for competitor research, market research, copywriting, PPC campaigns, etc. I give all of the credit for my most successful launch to date to the method taught In that video using Keyword Dominator... I found hyper relevant keywords in minutes that I didn’t find after weeks of searching using just one tool. I checked out some of the other tools and started using APEX to optimize my PPC campaigns. With a day job and lots of other hats to wear for my brands, I just don’t have the time that managing PPC effectively requires. I had some bad experiences with automated tools in the past, but APEX was just the level of control, ease of use, and amount of time required that I was looking for. Brett and his team are constantly innovating and launching new tools and making the current ones better. I’m super excited to dig into the latest round of updates. "