"Hey bud, so after rounding the end of the first month actively using APEX, I was able to present the owner with numbers showing a 20% increase in total units sold, just this last month. Which is a contrast to our "norm". He wants to start looking into taking our main brand off of the SaaS software we currently use and APEX!"

"I just wanted to write you an email and say I love the target sniper tool. For once in my FBA journey I dont perceive PPC as the boogie man or something to be feared. Every morning I tweak my targets using AdTactix and target sniper. It literally saves me money when I can see spend and cut it before it gets too bad.

"AdTactix is a Godsend for my business and sanity! After painstakingly testing numerous (expensive) Amazon PPC tools that either A. Did a terrible job of optimizing my campaigns or B. Could not do even half of what I wanted I finally discovered AdTactix.

"Fbaexcel has completely transformed my amazon ads and it saves me so much time. It organizes and maximizes the profitability of my campaigns. So many extra tools and customizable settings to drive the results that you need. Easy to start and easy to learn. I have tried several other PPC tools and this is by far the best. Also FBAexcel brings you several other tools to understand your numbers. Metrix can help you keep track of sales trends and tacos, to really understand your profitability. I will always recommend these tools and I look forward to what they come out with next."

Tbh I didn't know how much I would like these tools until I tried them. I understand the purpose of each and every tool in the suite. Each tool complements each other and I just get it. I can go from using the Keyword Dominator tool to discover and align keywords my top competitors are using to make sure they are in my listings. To the PPC tool where I can be laser focused on my top performing keywords and track their progress daily. I religiously check my top performers every day so I can make sure my ACOS for my brands is on point. Flex allows me to create campaigns en masse and at the same time negate en masse. I cannot tell you how valuable it is to be able to negate en masse. Ive been launching campaigns after campaigns to gain exposure for my products but what is equally important is negating keywords that dont perform across my auto, phrase and broad match targets. This suite is great so why not give it a try?

"Hey bud, so after rounding the end of the first month actively using APEX, I was able to present the owner with numbers showing a 20% increase in total units sold, just this last month. Which is a contrast to our "norm". He now wants to start looking into taking our main brand off of the SaaS software we currently use and APEX!"

 "As a VA that focuses on assisting Amazon FBA Store owners, FBA Excel Tools is life-changing! They make finding the right keywords, PPC campaign creation, daily optimization, and metrics monitoring so much easier and faster all while having complete control over each variable. We have been using these tools for about 4 months now and I'm still in awe how Brett created these insanely BADASS TOOLS!"

I just wanted to write you an email and say I love the target sniper tool. For once in my FBA journey I don't perceive PPC as the boogie man or something to be feared. Every morning I tweak my targets using AdTactix and target sniper. It literally saves me money when I can see spend and cut it before it gets too bad. Just wanted to say I appreciate this tool and the work you put into the entire suite of features/tools. This shit is real. I feel like I can finally grow whereas for the longest time I couldn't understand how to scale because PPC was eating everything.

"Hello, I wanted to share my recent success for others who may have a high ACOS/TACOS. I was having real difficulty managing PPC – keyword and campaign performance was/is forever changing, and we were experiencing high CPCs along with a high ACOS & TACOS. I implemented APEX from FBA Excel and the results have been great! ACOS has almost halved. It makes regular optimizing easy (it takes minutes, and I check the data) and allows us to use a consistent approach to achieve PPC goals and monitor key metrics. Given APEX was so effective, we also used KW Dominator to check that our listing was optimized (which we thought it was). This tool helped us increase organic keywords by 41% in 4 weeks (6 months post launch). These tools are awesome along with the team at FBA Excel – thanks Brett Bercaw. So grateful for the help, thank you!"

"I was introduced to one of the FBA Excel tools in a YouTube video about keyword research. After using it for the first time, Keyword Dominator became my go-to tool for researching keywords for competitor research, market research, copywriting, PPC campaigns, etc.  I give all of the credit for my most successful launch to date to the method taught In that video using Keyword Dominator... I found hyper relevant keywords in minutes that I didn’t find after weeks of searching using just one tool.  I checked out some of the other tools and started using APEX to optimize my PPC campaigns.  With a day job and lots of other hats to wear for my brands, I just don’t have the time that managing PPC effectively requires. I had some bad experiences with automated tools in the past, but APEX was just the level of control, ease of use, and amount of time required that I was looking for. Brett and his team are constantly innovating and launching new tools and making the current ones better. I’m super excited to dig into the latest round of updates. "

"I don't trust software in general, especially when it comes to PPC. Everyone is selling you their amazing system based on next-level AI's. After having tried almost all PPC software in the past, I came to the conclusion that there's just nothing better than manually doing it via Macros.  At least at that point I knew it was being done properly. Having paid numerous developers in creating scripts for me, I came across Brett and FBAexcel.  It was truly a life changer. The difference between FBAexcel and others is that it's made by someone that had the same frustrations as I had and actually lived in the Amazon trenches as I have. The tools are semi-automatic and I actually see all the tools as an extension of my actions, where I still hold  the majority of control over the management and the way how I want to manage my PPC. Creating thousands of campaigns set up properly in just a matter of a couple of hours, is unheard of.  Combine it with Apex and Stoptimizer and you'll actually have that drop the mic moment. Brett I can't stress enough how you changed the game.  Who needs a nice shiny object based on AIs when you can have FBAexcel instead? "

In last 2 years we’ve been testing a couple of PPC automation tools and found that APEX was the first one that we really implemented in our Amazon Business - what makes it really different is the fact that it's so advanced but at the same time we control the bid formula and we fully understand how it works (in other words - we know exactly why the bid was changed from $0,7 to $1,2). It saves us hours of work each week that we were spending on manual bid optimization. Not to mention... Brett & FBA Excel team are great people and provide rapid support, whenever needed!

Point blank the FBA Excel suite of tools are the most cutting edge advantage professional Amazon sellers can get today. Rich data feeds, truly unique strategies & rich customization only found in Google Sheets.