"Hello, I wanted to share my recent success for others who may have a high ACOS/TACOS. I was having real difficulty managing PPC – keyword and campaign performance was/is forever changing, and we were experiencing high CPCs along with a high ACOS & TACOS. I implemented APEX from FBA Excel and the results have been great! ACOS has almost halved. It makes regular optimizing easy (it takes minutes, and I check the data) and allows us to use a consistent approach to achieve PPC goals and monitor key metrics. Given APEX was so effective, we also used KW Dominator to check that our listing was optimized (which we thought it was). This tool helped us increase organic keywords by 41% in 4 weeks (6 months post launch). These tools are awesome along with the team at FBA Excel – thanks Brett Bercaw. So grateful for the help, thank you!"