"Hello, I wanted to share my recent success for others who may have a high ACOS/TACOS. I was having real difficulty managing PPC – keyword and campaign performance was/is forever changing, and we were experiencing high CPCs along with a high ACOS & TACOS. I implemented APEX from FBA Excel and the results have been great! ACOS has almost halved. It makes regular optimizing easy (it takes minutes, and I check the data) and allows us to use a consistent approach to achieve PPC goals and monitor key metrics. Given APEX was so effective, we also used KW Dominator to check that our listing was optimized (which we thought it was). This tool helped us increase organic keywords by 41% in 4 weeks (6 months post launch). These tools are awesome along with the team at FBA Excel – thanks Brett Bercaw. So grateful for the help, thank you!"

"I don't trust software in general, especially when it comes to PPC. Everyone is selling you their amazing system based on next-level AI's. After having tried almost all PPC software in the past, I came to the conclusion that there's just nothing better than manually doing it via Macros.  At least at that point I knew it was being done properly. Having paid numerous developers in creating scripts for me, I came across Brett and FBAexcel.  It was truly a life changer. The difference between FBAexcel and others is that it's made by someone that had the same frustrations as I had and actually lived in the Amazon trenches as I have. The tools are semi-automatic and I actually see all the tools as an extension of my actions, where I still hold  the majority of control over the management and the way how I want to manage my PPC. Creating thousands of campaigns set up properly in just a matter of a couple of hours, is unheard of.  Combine it with Apex and Stoptimizer and you'll actually have that drop the mic moment. Brett I can't stress enough how you changed the game.  Who needs a nice shiny object based on AIs when you can have FBAexcel instead? "

"Hey bud, so after rounding the end of the first month actively using APEX, I was able to present the owner with numbers showing a 20% increase in total units sold, just this last month. Which is a contrast to our "norm". He now wants to start looking into taking our main brand off of the SaaS software we currently use and APEX!"