"I don't trust software in general, especially when it comes to PPC. Everyone is selling you their amazing system based on next-level AI's. After having tried almost all PPC software in the past, I came to the conclusion that there's just nothing better than manually doing it via Macros. At least at that point I knew it was being done properly. Having paid numerous developers in creating scripts for me, I came across Brett and FBAexcel. It was truly a life changer. The difference between FBAexcel and others is that it's made by someone that had the same frustrations as I had and actually lived in the Amazon trenches as I have. The tools are semi-automatic and I actually see all the tools as an extension of my actions, where I still hold the majority of control over the management and the way how I want to manage my PPC. Creating thousands of campaigns set up properly in just a matter of a couple of hours, is unheard of. Combine it with Apex and Stoptimizer and you'll actually have that drop the mic moment. Brett I can't stress enough how you changed the game. Who needs a nice shiny object based on AIs when you can have FBAexcel instead? "